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We have prepared this Data Privacy & Privacy Policy to explain how, why, and when we collect data from you to provide personalized services for you, and your rights in respect of this data. If you have additional questions, you can contact us (see the “CONTACTING US” section below).

This Data Privacy & Privacy Policy contains general and technical details about the steps we take to respect your privacy concerns. We have organised it by major processes and areas so that you can review the information of most interest to you.


The term “Personal Data” in this policy refers to any information that you might voluntarily give when you are accessing our website or have stay at one or more of any Alila establishment, and capable of identifying you as an individual.

Alila Hotels and Resorts collect your information for the effort to provide you the best experience with the services we provide.

Personal Information that collect may include:

  • • Your contact information (e.g., name, telephone number, email address, postal address);
  • • Your financial information (e.g. credit card number, security code, expiration date);
  • • Information related to your travel profile (e.g., accommodation and travel preferences, booking history, special health accommodations).
  • • When you contact us or our affiliates, we may keep a record of that communication and any communications and correspondence with you.
  • • Information about your computer, including where available, your IP address, operating system and browser type, for system administration and security reasons and to collect aggregate information. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
  • • The information we collect from third parties include your contact information and information related to your travel profile.


We may use your Personal Data in the following ways.

  • • To administer and process your reservations, which may be made via our website, mobile application, or our third party service providers’ website and to confirm your booking. We may send a confirmation of your booking via email, or other means and in the case of room reservations, a pre-arrival message summarising your confirmation details and preferences.
  • • To provide you with hotel related services, including but not limited to accommodation, food and beverages and spa treatment, and to facilitate any special requests or assistance that you have requested.
  • • To personalise our services and products to you, we use specific information about you, such as your food and beverage preferences and other special requests. We may store your Personal Data in our system to serve you better upon your return.
  • • Providing marketing materials such as updates, offers, and subscriptions where you have chosen to receive these, or connected with us via social media platforms. You may also see these offers, promotions and information on social media platforms through which you have connected with us. Please note that this is subject to the terms and conditions of use of the relevant social media platform. It is however our intention to only send you communications that you may want to receive. When you opt-in to receiving promotional material either on a guest registration card or when sign up on our websites and provide your details to us specifically and expressly in order to receive marketing communications specified above, we will periodically contact you via your preferred channel(s). We typically use third party e-mail service providers to send e-mails. Personal Data will not be shared with third parties for their own marketing purposes. We provide you with the ability to unsubscribe from all marketing communications. Every time you receive an e-mail, you will be provided with the choice to opt-out of future e-mails by following the instructions provided in the e-mail.
  • • For further personalising our marketing to you. We analyse information that we collect about customers to determine what offers are most likely to be of interest to different categories of customers in different circumstances and at different times. You have the right to opt-out of such analysis of your Personal Data at any time. You can exercise this right by contacting us as set out in section “CONTACTING US” below.
  • • To comply with our legal obligations such as auditors and government authorities, and to cooperate with law enforcement agencies, government authorities, regulators and/or the court in connection with proceedings or investigations anywhere in the world where we are compelled to do so.
  • • To ensure that content from our website is personalise and presented in the most effective manner for you and for your computer.


  • • We may disclose your Personal Data when required by relevant law or court order, or as requested by other government or law enforcement authorities to assist with proceedings or investigations. This also applies when we have reason to believe that disclosing the Personal Data is necessary to obtain legal advice, to identify, investigate, protect, contact, or bring legal action against someone who may be causing interference with our guests, visitors, associates, rights or properties, or to others, whether intentionally or otherwise, or when anyone else could be harmed by such activities.
  • • We may share the data to chosen third parties such as service providers to use your Personal Data for the purposes set out in section “HOW WE USE PERSONAL DATA”.


We may store your Personal Data in the following ways.

  • • Locally, we may store your data locally in each hotel’s management software and in the hotel back office’s computers. We only keep this data up to 24 months allowing claim, troubleshooting and government or auditor reporting and compliances.
  • • In the internet, we may store your data on Amazon Web Services that is used to support our Customer Relationship software, Mobile Application, and other reporting software to function. Click here for Amazon Web Services Data Privacy.


Cookies are files that is stored on a user’s computer while the users is browsing with the purpose of storing your preference.

We use cookies to ensure you get the best experience when accessing our website, understand the relevance, interest, frequency of visit to our website and also to personalize your experience when accessing our online platform.

For detailed information on the cookies we use and the purposes for which we use them, please see our Cookies Policy.


Our data protection officer will assist you in any queries relating to the use or storage of your personal data. Your principal rights under European Union General Data Protection Regulation are: Right of access, Right to rectification, Right to erasure, Right to restriction of processing, Right to data portability, Right to object.

We do not collect personal information from children / minors below the age of 16.


You may contact our Data Protection Officer to exercise any of these rights. Please contact our Data Protection Officer by sending an email to privacy(@) or by Mail to 15 Scotts Road #04-10, Thong Teck Building, Singapore.

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